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A marketer by training and experience, I specialize in the early, up-front analytic work that is the fundamental underpinning to well-conceived and well-executed products and companies.

The better a technical or executive team understands its market and potential customers, the more targeted their service delivery and messaging can be. And that's where I come in.

I feed market- and customer-centric information into your development team as early as possible -- to validate your product plans, reveal spec and positioning ideas, and to speed development by eliminating unnecessary re-designs. My goal for you at launch time is to hit the market running, not walking, toward your financial goals.

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