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Market Input is Critical at Every Phase of the Product Development Cycle
- Where are Your Knowledge Gaps?

Working together with your technical team, I supply cogent market insights at any point in your product lifecycle. Every development and start-up team has questions and uncertainties. I can help answer your critical questions, including:

  • What do my customers think of my new product/service idea?
  • What market segments should I address first?
  • What are the trends and influences driving change in my marketplace?
  • How can I best differentiate myself from my competitors in ways that will resonate with my target customers?
  • My customers aren’t as interested in my product as I expected – what’s going on?
» View a list of Sample Projects

"Lisa Butler provided SME with high quality market expertise critical in guiding technical development at early stages.  Her sharp mind, extensive experience and ability to quickly integrate a multifaceted effort have made her an extremely valuable asset to SME.  I highly recommend her."
   - Dr. Michael L. Burns, President, Science, Math & Engineering, Inc. (SME)

Lisa has been a tremendous asset to in our marketing planning, customer communications and conference/webinar organization.  She has been particularly effective in coordinating and guiding the content for our annual conference, deftly managing the speakers' presentations to a common theme.  Her ability to work with the most senior executives at our client organizations gives us great confidence that they will find the experience to be highly beneficial and will appreciate the guidance provided for their remarks.  She is professional, poised, reliable and effective.
   - Phillip Stern, Co-Founder and CEO,